Coronavirus Marketing Series with Craig Davis


In this episode we interview Craig Davis, Co-Founder at Sendle, Advisor at KPMG High Growth Ventures and Adjunct Professor at UTS Business School.


  • 00:00:10 Craig’s Introduction to The Growth Manifesto Podcast
  • 00:01:40 How Craig sees the challenges of the lockdown and COVID-19
  • 00:03:09 How Sendle is dealing with the current situation
  • 00:04:18 Changes in the shipping industry in response to COVID-19
  • 00:05:20 Challenges all companies face in the current situation
  • 00:07:30 What kind of demand for e-commerce is out there that a company like Amazon can’t even fulfill it?
  • 00:09:30 Industries that are performing better than others in terms of e-commerce
  • 00:11:05 The Lipstick Index
  • 00:11:30 Why the clothing industry is not performing well during COVID-19
  • 00:12:30 Is a new Digital Revolution starting?
  • 00:13:55 This time is a chance to go back to your business’ first principle
  • 00:14:52 Startups are always living with an existential crisis
  • 00:16:00 Why you need to double down on your customer understanding during this time
  • 00:16:42 The rule of thumb for product-market fit
  • 00:17:55 It is going to be a very difficult time for startups
  • 00:19:30 There are things to be learned from the startup community
  • 00:22:20 Advice on how businesses can be one of the survivors during this time
  • 00:25:30 How fast should companies act on adjusting with the times?
  • 00:27:40 Are you actually going to develop products and services that address the needs you’ve identified? If you are, get on with it.
  • 00:28:50 The companies that will struggle the most are the ones resistant to change
  • 00:29:27 How would a company that’s not primarily digital to move into the digital landscape?
  • 00:30:55 Your focus should be on what are the customer needs now, what are the best opportunities now, and what are the biggest problems that customers have now?
  • 00:31:46 How Sendle adapted to the needs of the market
  • 00:34:45 Strategy by definition is knowing what NOT to do
  • 00:35:05 You need to solve problems brilliantly
  • 00:35:55 You can no longer create a need for your product in the COVID-19 world. It is up to you to fill a need.
  • 00:37:03 Listening, observing, and paying attention in all their forms have never been more valuable than they are now
  • 00:37:28 David Kessler on Anticipatory Grief and how it can affect the way you look at things
  • 00:39:03 Two of the biggest reasons why most startups die out are “unexamined assumptions” and “unconscious bias”. Those are very dangerous now.
  • 00:40:30 How do you look after yourself right now in a COVID-19 world
  • 00:42:15 Practices that help with Emotional Intelligence
  • 00:43:11 Understanding your motivations, your values, and your sense of purpose is really important during a time of crisis
  • 00:44:21 Looking after yourself is a smart strategy. If you don’t take care of yourself, you can’t take care of other people.
  • 00:46:51 How do you celebrate success during these times?
  • 00:50:30 Recently people are coming across a little more open, honest, and listen harder across this remote working channel
  • 00:52:24 How do you handle the guilt of succeeding in an environment of crisis?


The Growth Manifesto Podcast is brought to you by Webprofits.

With the world upside down right now, we’ve decided to adapt the podcast and create a Zoom video series around marketing through COVID-19.

The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they’re approaching business and marketing through this global pandemic.

Connect with us:

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

Adrian Clark

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One response to “Coronavirus Marketing Series with Craig Davis”

  1. Clare says:

    Great podcast Alex. Who knew there was a lipstick index? I can totally relate to that.

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