Launching a brand in China with Acorn Digital’s David Laris


This episode is a discussion with David Laris – managing director of Acorn Digital – a social commerce agency based our of Shanghai, China. We talk about everything to do with launching a brand in china, from the budget you need to put aside, to how to get product into china, and what a marketing campaign looks like (which is deep). If you’re interested in launching a brand in China, this episode is a must.


  • 00:00:06 David’s Introduction to The Growth Manifesto Podcast
  • 00:02:35 David gives us a glimpse on what’s happening in China right now amidst the COVID pandemic
  • 00:05:23 How does David define social commerce?
  • 00:07:00 Being present on social is equal to being present on commerce
  • 00:09:45 Acorn Entertainment specialises in helping brands wanting to get into China
  • 00:11:05 What is a starting budget for brands wanting to get into China?
  • 00:14:46 What’s the starting point for brands that are looking to test the Chinese market?
  • 00:16:43 Are success rates for expanding business in China at a higher average compared to those in the west?
  • 00:20:16 Acorn Digital Services’ goal for their clients is to get the product to market and sell as many products as possible
  • 00:21:51 David explains the massive volume of a country like China through the example of WeChat and other Chinese apps
  • 00:26:10 How should businesses who want to get into the Chinese market be thinking about their stock availability?
  • 00:28:20 David discusses the strength of the influencers in China
  • 00:32:04 Cross-border process in terms of producing, importing, exporting, and selling products in China
  • 00:38:24 Is it easier to manufacture in China and do the cross-border approach compared to importing the products into China?
  • 00:41:32 David explains “Cross-Border Stores”
  • 00:44:50 What’s a sample strategy for rolling out a campaign in China?
  • 00:51:10 Do you need a website in China?
  • 00:53:23 Is the access to data and analytics better in China?
  • 00:55:43 The best thing about China is that it’s “pay-to-play” but everyone gets a piece of the apple pie
  • 00:56:33 Where is the future going in China?
  • 00:59:35 How you can reach out and get in touch with David Laris


You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success through the rest of 2020.

Hosted by Alex Cleanthous.

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

Adrian Clark

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