Coronavirus Marketing Series with Jethro Marks


In this episode we speak with Jethro Marks, Co-founder and Director at The Nile, one of Australia’s largest ecommerce stores.


  • 00:02:10 It’s becoming a bit easier to create content quickly
  • 00:04:09 For the first time in a very long time, the whole world has something in common
  • 00:04:40 The content has to be the standard
  • 00:07:10 Jethro’s Introduction to The Growth Manifesto Podcast
  • 00:11:00 How much has Jethro’s business increased in the last six weeks due to the coronavirus? | Christmas in April | Right place at the right time
  • 00:16:10 With social distancing in the warehouse, how does that affect the productivity and process overall?
  • 00:18:30 The current climate has given us the chance to try out remote work and how it fairs compared to having an office.
  • 00:20:45 A happy medium – fully remote capability but the option to work face to face if necessary
  • 00:23:05 From the remote environment, what are some of the things that you’ve done to ensure productivity stayed high?
  • 00:28:59 Meeting environment vs. Conference environment
  • 00:30:30 The Shock Event and the 5 Stages of Grief
  • 00:31:30 How is The Nile handling all the demand and what are you doing to keep up with the demand?
  • 00:34:10 The challenge has been now for the first time ever, there’s a global demand for the same commodities at the same time
  • 00:37:53 The “COVID-effect” will open a lot of doors for consumers who haven’t historically bought online to now experience it
  • 00:39:20 Is there a demand for supporting e-commerce providers in terms of their infrastructure right now?
  • 00:42:29 For people looking to get into e-commerce, what would you say is the best way to start?
  • 00:46:20 Which platform would you recommend to those people who are getting into e-commerce?
  • 00:47:24 Is The Nile running ads right now or is it all organic? How has the performance been right now in an e-commerce perspective?
  • 00:50:12 If you can find the untapped needs right now and fill them, there’s a business there
  • 00:51:05 There are two approaches: You can either keep doing what you’re doing in spite of the fact that it’s not working or you can find an alternative thing to do that may reap a new reward
  • 00:53:35 It’s about asking yourself the question “How else do I apply the resources that I currently have to fill a big need.”
  • 00:54:30 The challenge as soon as you have something that’s working is FOCUS


The Growth Manifesto Podcast is brought to you by Webprofits.

With the world upside down right now, we’ve decided to adapt the podcast and create a Zoom video series around marketing through COVID-19.

The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they’re approaching business and marketing through this global pandemic.

Connect with us:

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

Adrian Clark

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