CRO, attribution and growth with Justin Rondeau of DigitalMarketer

This episode is a discussion with Justin Rondeau – Marketer, conversion expert, speaker, and Head of Technology & Operations at DigitalMarketer. We talk about conversion optimization, attribution, the latest digital growth strategies and everything in between.

SHOW NOTES

  • 00:01:13 Catching up with Justin
  • 00:04:13 Justin’s introduction to the Growth Manifesto Podcast
  • 00:08:02 Justin’s shift from being head of marketing to head of operations & technology
  • 00:11:54 What’s the difference between SAAS (software-as-a-service) marketing and education marketing?
  • 00:17:43 What Justin is seeing that’s working from a SAAS marketing perspective
  • 00:19:41 Justin’s Conversion Optimisation Pet Peeves
  • 00:26:28 The environment required to conduct a true A/B Test
  • 00:32:12 What’s the upper limit of time in terms of an A/B Test?
  • 00:34:09 The Null Result
  • 00:36:52 Confidence Rate
  • 00:42:17 If we’re not doing A/B Tests, how do we approach improving the performance of our website instead?
  • 00:45:40 It’s absolutely about the audience first
  • 00:48:50 How do you expand your customer avatar?
  • 00:51:40 How do you figure out the challenges and pain points of your customer avatar?
  • 00:53:13 Spend more time understanding the audience
  • 00:55:57 Justin talks about why you shouldn’t care about attribution
  • 00:59:02 At the end of the day, are you making more money than you’re spending?
  • 01:01:05 How do you approach setting your budget according to your funnel?
  • 01:04:23 What do you do for the top part of the funnel before there’s any action?
  • 01:07:06 Justin talks about measuring the performance of their content
  • 01:09:16 Justin says know your baseline metrics and what you’re willing to pay to help guide your spending
  • 01:11:21 Justin tells us which platforms he’s most excited about currently
  • 01:14:39 How could different businesses approach the challenge funnel?
  • 01:17:21 Justin tells us about more digital platforms and marketing trends that have been performing
  • 01:22:52 Where are you most excited about in terms of the digital space in the next 2-3 years?
  • 01:25:33 Quickfire questions for Justin
  • 01:32:01 How you can get in touch with Justin

LINKS

You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success through the rest of 2020.

Hosted by Alex Cleanthous.

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

Adrian Clark

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