Shipping Creative Work with Seth Godin

This episode is a discussion with Seth Godin, where we talk about his new book – The Practice: Shipping Creative Work, that talks about how anyone can find their voice and put their best work out into the world. In case you don’t know who he is, Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. And in 2018, he was inducted into the Marketing Hall of Fame. So if you’re listening to this podcast you’ve very likely heard of Seth Godin.


You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.


  • 00:01:02 Seth’s introduction to the Growth Manifesto Podcast.
  • 00:01:26 How do you define creative work?
  • 00:03:38 Creative work is about contribution.
  • 00:05:45 How do you find your own creative voice? Seth believes you don’t create a voice. You adopt one.
  • 00:08:25 Why Seth believes consistency is better than authenticity
  • 00:10:40 If you don’t publish your creative work, it doesn’t count.
  • 00:12:20 The work we are doing, if we are doing it generously, becomes a promise to our audience.
  • 00:13:05 How do you overcome the fear and doubt of publishing your creative work?
  • 00:16:57 How do you find out what you want to talk about in your creative work?
  • 00:19:08 How do you write about topics you’re not an expert on? According to Seth you convene and connect with actual experts, go inch by inch, and commit to the process.
  • 00:23:29 Generous action is the key to creative work.
  • 00:24:15 A personal brand is a promise and an expectation.
  • 00:25:15 How do you avoid ruining your personal brand?
  • 00:26:27 People who say “I don’t have any ideas” actually mean “I’m afraid of my bad ideas”.
  • 00:27:44 How long should you take to publish your creative work?
  • 00:29:08 Why Seth feels like an impostor anytime he does good creative work.
  • 00:31:35 “Talent is just a skill we didn’t realize we were practicing.”
  • 00:32:48 People that publish creative work consistently will have good ideas pop into their mind because of the creative work they’re publishing.
  • 00:33:20 How do you practice publishing creative work that requires constantly being different than everyone else?.
  • 00:36:39 Good taste is knowing what your audience wants 3 minutes before they do.
  • 00:38:11 How clearly defining your audience makes everything easier.
  • 00:39:16 What would you advise someone who’s looking to start doing creative work?
  • 00:41:46 Where you can purchase Seth’s book “Shipping Creative Work”.
  • Now that you’re here…

    Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

    We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

    If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

    Adrian Clark

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