Coronavirus Marketing Series with Sujan Patel

 

In this episode we speak with Sujan Patel – co-founder of the US arm of Web Profits, and founder of SaaS companies like Mailshake, Voila Norbert, Right Inbox, Narrow, Link Texting, Pick and Quuu.

SHOW NOTES

  • 00:01:57 Sujan’s Introduction to the Growth Manifesto Podcast
  • 00:02:24 What was the whole COVID-19 response plan you spoke about earlier?
  • 00:08:27 How intense were those last 6 weeks?
  • 00:14:52 The pressure of COVID-19 happened all at the one time.
  • 00:16:06 You need to be marketing but you need to be aware that there is a pandemic going on. You need that balance.
  • 00:18:24 One of the things that helps Sujan stay motivated is to think about a year from now. Any problems that arise will be minor to the COVID-19 pandemic stress. This stress will strengthen your tolerance.
  • 00:20:39 How to find your footing in and the steps to take.
  • 00:25:24 How do you get out of being stuck from a business perspective?
  • 00:28:41 There is an possibility for businesses to change what they do, it’s just that it’s really difficult.
  • 00:31:05 What did you change from a customer service perspective?
  • 00:36:48 Price is a big thing right now. You’re competing against people’s spending habits changing.
  • 00:37:20 What do I even email people about during this time?
  • 00:40:02 Was it the best month of sales because of the demand increase or was it things that you changed?
  • 00:41:13 Messaging is at the core of your sales.
  • 00:43:50 How long do you think the COVID-19 messaging needs to stay. When does messaging fatigue end?
  • 00:47:44 Our messaging may need to change again very soon.
  • 00:52:10 Question all that you knew before. Things have changed so anything may go.
  • 00:55:39 What are you seeing from a content marketing perspective?

LINKS

The Growth Manifesto Podcast is brought to you by Web Profits.

With the world upside down right now, we’ve decided to adapt the podcast and create a Zoom video series around marketing through COVID-19.

The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they’re approaching business and marketing through this global pandemic.

Connect with us:

Adrian Clark

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