Coronavirus Marketing Series with Tam Al-Saad

 

In this episode we speak with our Head of Growth, Tam Al-Saad, on how businesses can adapt their business and message to stay relevant through COVID-19.

SHOW NOTES

  • 00:00:06 Tam’s Introduction to The Growth Manifesto Podcast
  • 00:00:31 What are the challenges companies are facing during this COVID-19 period?
  • 00:01:00 One of the biggest ones was people being unsure about their messaging – How can they continue to advertise through messaging without angering people.
  • 00:01:55 People are struggling to understand how to adapt to the current environment
  • 00:02:07 People asked ‘How to work with new resource constraints.’
  • 00:02:21 People also asked ‘How do we plan for recovery?’
  • 00:04:17 Marketers have noticed theres no rule book for COVID-19, there are no case studies to show us how to deal with this current climate. No way of knowing what to do right now.
  • 00:05:20 The relevance of content and everything you do is really important.
  • 00:05:37 How do we approach evolving our messaging during COVID-19
  • 00:06:25 We can see the impact across that COVID-19 so many different industries through our clients results.
  • 00:08:25 Every business has had to adapt what their doing.
  • 00:09:20 Even for business that are succeeding right now they have the challenge of ‘How do we provide more legistically?’
  • 00:12:46 A purpose for a business, their why shouldnt change. The core should stay strong but how do you continue to deliver your product or service. The best way is to speak to your customers
  • 00:14:53 How should everyone approach messaging?
  • 00:15:57 Where is the balance?
  • 00:17:40 You don’t tell people you care about them you show them.
  • 00:18:28 You really need to solve problems of your consumer right now through understanding their pain points.
  • 00:20:58 How do you work with smaller budgets and be wise with it?
  • 00:25:20 Conclusion and final thoughts.

The Growth Manifesto Podcast is brought to you by Webprofits.

With the world upside down right now, we’ve decided to adapt the podcast and create a Zoom video series around marketing through COVID-19.

The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they’re approaching business and marketing through this global pandemic.

Connect with us:

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

Adrian Clark

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