SEO and “fast” are two words that are not often heard together.
Tackling an SEO strategy requires a long term growth mindset and investment to match it. That said there are some quick wins.
My name is Catherine Dix, and I’m the Head of Digital Consulting at Webprofits, I’ve specialised in SEO for the last 8 years.
Today I’ll share one of the tactics we’re using successfully with clients to drive ‘quicker’ SEO gains.
At Webprofits, we use the ICE prioritisation sheet method to identify the best tactics and strategies to deliver growth for businesses. And often one of the highest scored tactics for SEO is the tactic of Identifying and improving your highest potential web pages to quickly boost organic traffic. Now doesn’t that sound nice?
First I’ll share HOW you work out your high potential pages, and then I’ll share WHAT to do with these pages. It is also important to note this tactic works best for well-established websites with existing traffic and at least 50 pages.
So, let’s get into it.
How do you work out your high potential pages? The high potential pages are not always going to be your key ‘product’ or ‘money’ pages, as these are the most competitive and will take the longest to rank on Page 1.
To identify these pages we use a couple of tools: SEMRush and Google Search Console.
Using these tools we do the following:
Once you have this list, you have your opportunity to maximise traffic to these pages.
We take each URL and work out what improvements we can make to each individual page
Here is a list of what we consider:
Optimising and spending time on the meta data is super important, this is your opportunity to get the user to click through to your site and a positive signal recognised by Google’s RankBrain.
Ultimately, ask yourself is the content better than the other pages ranked on Page 1? Is there more to add? How can you make it the very best?
Through taking these actions on our identified ‘high potential’ pages we have seen an uplift in organic traffic and improved rankings and click-through rates for these pages. It has also been a strong way to gain and take over the Featured Snippets or Position 0 ranking.
In conclusion, SEO remains a long term strategy, however, investing time in improving your visibility in your area of speciality is a tactic not to be ignored. It can boost your organic traffic growth, and if your pages are optimised well to keep a user on the site, or to take an action or capture an email address it can be a very valuable and ‘quick’ strategy to consider for increasing your organic traffic.
Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?
We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.
If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.
Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work…I am impressed by the quality of information on this website. There are a lot of good resources here. I am sure I will visit this place again soon.